Artist's Target Audience (Kings of Leon)

Due to Kings of Leon being such a popular and well known worldwide band, they have a mass market audience with their music appealing to all generations and ages. Obviously there are certain age groups that will be into Kings of Leon more than another age group. Tracks such as Sex on Fire and Use Somebody got Kings of Leon to become well known, the album Only By The Night got them establishment in the music world, they were seen as the next big thing. Before the worldwide popularity, Kings of Leon were in a more niche type of market, there music was being listened to by fans mostly between the ages of 16-35; the target audience was more for people who were younger, liked the indie and alternative rock genre and could relate to being in a band. Ever since there real worldwide mass audience came into their marketing they have been aiming there music between the ages of 10 to 50 years old. My mum loves Kings of Leon, my friends mum loves them, my dad likes them, lots of people seem to love them although they have been aiming there music at a much more younger generation.

The methods used by Kings of Leon to target their audience can be refereed to social networking sites and social media, examples are the Kings of Leon YouTube channel which is connected to Vevo; all of their music gets uploaded, from advertisements, songs, interviews and extra content, all for their fan base and supporters to look at. The reason they have targeted YouTube is that they know millions of people use it; they have over 70 million views for their Sex of Fire video, this just proves their popularity. YouTube, social networking sites and the internet in particular are more suited to the younger generation of people, this is a big reason behind Kings of Leon targeting their audience at the age group between 16 to 30. They also use Twitter and Facebook to promote their music and target their fans, they have verified accounts on Twitter, Facebook and YouTube. Social media sites are connoted with youth and the younger generation, Kings of Leon are aiming most of there music here at a young generation who use the internet and are into the modern day society.

When I create my music video and two ancillary tasks, I will be targeting the age group of 16 to 30 years old, the music is very modern alternative and indie rock. Kings of Leon are known for playing at festivals, again another prime example of their connection and connotation with the new generation, they stay in the modern times.