Evaluation question 3: What have you learned from your audience feedback?

What have you learned from your audience feedback?

I uploaded my final completed music video to social networking sites to gather as much possible audience feedback as I possibly could. I uploaded the video to Facebook, Twitter and YouTube in search of a decent response in terms of analytical feedback. I gained a great insight in terms of my videos strengths and weaknesses, I learnt on things that could have been of been better such as more varied camera shots, improvement in lyric syncing and more relevance to mise-en-scene. I also learnt from the audience on what went well from my audience feedback, I had complements which showed that people appreciated the video.

I also uploaded my two ancillary tasks to social networking sites, again I did this to gather as much possible audience feedback as I could. I uploaded my CD cover and magazine advert for my chosen artist Kings of Leon. Again the response was varied with mainly positive feedback.

The screenshots above are feedback about my music video, they are very detailed which means I have a very strong response which I can learn greatly from. I have learnt that people enjoyed the steadiness of my camera shots, they said it made my video look really professional. I had positive comments on the variation of camera angles, and variation of things to look at which keep the audience on edge and keeps it interesting to watch. I had positive comments on the concept of the video linking to the song and music really well, showing a good understanding and connection between the two. I also had positive comments on the camera angles showing expressions and linking to the lyrics really well. There were also comments on the lip syncing being doing well, which I disagree with because I think the lip syncing is bad and out of sync, but there have been several comments saying it was good. There were also positive comments in regards to the character interacting with the audience in terms of looking into the camera when singing to show emotion. I also received positive feedback on the burying of pictures and burning of pictures, saying that it links well to the concept of the song and in relation to the lyrics, showing a strong understanding of the song.

Negative feedback on the music video was with the lip syncing, in some scenes, which I do agree with and something I am critical with myself, is the lip syncing is off and out of sync, obviously it makes the video look a bit under par and out of performance, something I willingly take responsibility for. If I could go back, I would re shoot the lyric scenes and tidy it up so it looks as professional as possible. Another negative aspect from the audience feedback was the repetitiveness in scenes, especially at the chorus, which again is understandable but I did this to show editing and to show some repetitiveness. I don't think having the same clip shown multiple times is bad at all as many videos do this, especially Kings of Leon.

The screenshots above are feedback for my ancillary tasks (magazine advert and CD digital pack) I received alot of positive feedback for my ancillary tasks, many people commented on the similarities of the colour scheme and the consistency between the two, showing a unique brand identity. I had comments on how professional it looked and that both ancillary tasks show they belong to one artist/album. I also received positive feedback on the image I used for the ancillary tasks (the sunset) saying it looked very professional and photogenic and fitted in to the concept really well with the album name being Come Around Sundown. I also received positive feedback on the location choice of the shot saying it fitted in well to the music video and linked together really nicely.

Comments in regard to improving the ancillary tasks were to have more image selection which is understandable but I wanted to keep a consistency as Kings of Leon do this for their brand identity. There were also comments on having more colour for the inside cover, again understandable but something I didn't feel the need to pursue as I felt it all looked fine and professional, I didn't want to overload with text.

Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Completed Ancillary Tasks

Evaluation question 2: How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

I feel that the combination of my main product and two ancillary tasks are really effective. This is because firstly I did a lot of research and planning in relation to the albums and magazine adverts by Kings of Leon. In the research and planning stages I took a lot of time to analyse the albums, going through in detail their positive and negative features and how they relate to the song and to the music video. I also did an analytical report on three music videos by Kings of Leon comparing them for strengths and weaknesses and also talking about similarities and differences.

In terms of the effectiveness of the combination between the music video and ancillary tasks firstly we don't break out of character on any of it, in the music video the character is a sad lonely isolated figure, this is backed up in the image of the sun setting going into the darkness connoting that our character in the music video was a happy laid back guy but now for reasons put upon him he has now changed and his darker side has shown.

Their is also a strong effectiveness in terms of the location and setting used for the music video and two ancillary tasks, the setting is in the countryside, an isolated location where the music video is filmed, we then see in the ancillary tasks the images used are of a sun setting into a mysterious isolated countryside area.

The ancillary tasks combine well and are very efficient and consistent in terms of the colour scheme and font size/colour/style used throughout. I kept it consistent to make it look very professional and to make it look really realistic. I followed the pattern from previous Kings of Leon digi-packs, as they keep the same font choice throughout and the same setting which I have with the two images set in exactly the same place but from different angles and a contrast in only the editing.

The whole concept of my music video which is after the song named Pyro which is short for pyromaniac (obsession with setting things on fire) I linked the concept of this to my two ancillary tasks with the sun which represents fire and represents the album name 'Come Around Sundown' this means I could link the concept all together with the 'Pyro' (fire) linking to the sun (Come Around Sundown) meaning it all made sense and made the combination effective and worthwhile. It all works together well and it all links, as the video and ancillary tasks are in two different types of media, one being a moving visual film, and the other being a text based document advertisement, it was hard to combine the two as they both have different concepts behind them, but I did my best to make them as part of a brand identity by studying Kings of Leon videos, magazine adverts and CD covers to make sure I could link them all effectively in terms of combination.

Evaluation question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages? 

JPEG Drafts

Image manipulation

Here is a shot of the image I used for my album and magazine advert being manipulated, I changed the colour to a more darker shade and had to do some editing at the bottom to get rid of a trampoline that was making the image look unprofessional.